Senior Content Experience Strategist

Requirements:

• Demonstrated ability in content strategy, UX writing, or related fields, including experience in a leadership role managing and mentoring teams. Experience in complex digital ecosystems and in-app content is highly desirable.

• Proficiency in developing content standards, governance frameworks, and successful approaches across various product lines or platforms. Proven track record in advocating for and maintaining high-quality standards across teams.

• Proven success collaborating with design, product, and development teams to deliver coordinated content experiences. Ability to influence across teams to ensure cohesive, user-centred solutions.

• A data-driven approach to decision-making, with experience using analytics, user feedback, and usability testing to inform content strategy. Familiarity with tools like Contentsquare, UserTesting, or similar is advantageous.

• Ability to clearly communicate strategic decisions, project updates, and the value of content strategy to customers at all levels. Comfortable communicating complex information to both technical and non-technical audiences.

What You'll Be Doing:

• Lead the development and implementation of content strategies that improve user experiences and engagement across various surfaces, including in-app, web, and community channels.

• Define and implement the strategic vision for in-app Help content, establishing Adobe as an industry leader in user assistance. Develop and communicate a clear, compelling content strategy roadmap that supports Adobe’s goals of providing high-quality, user-friendly, and consistent Help experiences.

• Build and sustain strong content standards and governance frameworks for in-product Help that guarantees clarity, accessibility, and brand consistency across all Adobe platforms. Take charge of integrating these standards with our wider ecosystem, setting up guidelines that other teams can adhere to in order to improve content quality and cohesion.

• Partner closely with web Help content, design, and product teams to develop cohesive, cross-platform Help experiences. Lead initiatives that ensure users can transition seamlessly between web and in-app Help and receive consistent, intuitive mentorship at every step of their journey.

• Pioneer the development of targeted, in-app help experiences that go beyond traditional tutorials to meet specific user needs. Help craft content that offers real-time, contextual support, ensuring users receive timely assistance that is relevant to their immediate goals.

• Partner with user research teams to validate content strategies and designs through usability testing, customer feedback, and data analysis. Use insights to guide strategy, iterate on content, and improve user experience.

• Take advantage of tools and technologies like AI/ML, automation, and content syndication to improve content capabilities, encouraging efficiency and innovation in content production.

Perks and Benefits:

• Work environment recognized worldwide for excellence and awards.

• Colleagues committed to helping each other grow through the unique Check-In approach for ongoing feedback.

• Opportunity to make an impact in a creative and innovative environment.