Senior Software Engineer II, Frontend - Customer Journey Activate

Requirements

• Has strong frontend engineering experience, ideally with modern JavaScript frameworks (e.g., React) and TypeScript.
• Has built and maintained complex, user-facing applications at scale.
• Brings a strong product mindset — balancing technical excellence with customer empathy.
• Has experience designing reusable component systems or working within a design system.
• Is thoughtful about performance, accessibility, and UX quality.
• Is comfortable collaborating across disciplines in ambiguous, evolving product spaces.
• Makes pragmatic, data-informed decisions in fast-paced environments.

Nice to Have

• Experience building onboarding, activation, or product-led growth experiences.
• Exposure to AI-powered or personalization-driven UI experiences.
• Familiarity with experimentation frameworks or A/B testing.
• Experience working in micro-frontend or distributed frontend architectures.

What You'll Be Doing

• Design and build scalable, high-quality frontend applications that power onboarding and activation experiences.
• Lead the technical direction for complex UI systems, ensuring performance, accessibility, and maintainability at scale.
• Partner closely with product, design, AI, and backend teams to deliver intelligent, data-driven user experiences.
• Translate customer problems into elegant frontend solutions that reduce friction and accelerate time-to-value.
• Contribute to shared component libraries and internal tooling that enable consistent, product-led growth patterns across HubSpot.
• Improve performance, reliability, and observability of frontend systems in a fast-moving environment.
• Mentor other engineers and contribute to the long-term technical strategy of the Activate product area.

Perks and Benefits

• We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
• If you need accommodations or assistance due to a disability, please reach out to us using this form.
• At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers.