PLG Strategy Lead

Requirements

• Experience in PLG, growth strategy, or product strategy leadership roles.
• Strong experience in cross-functional leadership across product, marketing, engineering, and GTM.
• Deep understanding of PLG mechanics, experimentation models, and data-driven growth loops (activation, retention, expansion).
• Proven track record of leading integration efforts or operating model transformations in complex, multi-product organizations.
• Ability to synthesize complex cross-org inputs into clear strategic recommendations.
• Strong communication skills, with experience influencing SVP/EVP-level leaders.

Nice to Haves

• Experience in SEO, marketing technologies, or multi-modal growth engines.
• Knowledge of enterprise-grade operations models, compliance environments, and SLG–PLG hybrid motions.
• Familiarity with Adobe's ecosystem and organizational model.

What You'll Be Doing

• Lead a complete assessment of how PLG engines operate, including activation loops, acquisition channels, the data-driven experimentation culture, segmentation strategy, and quarterly OKR-led planning.
• Define a scalable operating model that preserves PLG speed while aligning with Adobe's governance, compliance, and brand requirements.
• Identify friction points where Adobe systems (e.g., complex user management, compliance, internal integrations) may slow PLG velocity, and create mitigation strategies that prioritize customer value.
• Establish a strategy for how PLG should integrate into Adobe's broader product, marketing, and GTM model.
• Build a metrics and taxonomy system to track customer health, demand, churn, PLG funnel performance, acquisition signals, and activation/expansion loops.
• Define clear rules of engagement, escalation paths, and cross-functional workflows to operationalize PLG across the end-to-end customer lifecycle — from acquisition to retention to expansion.
• Drive cross-org alignment by facilitating clarity of purpose, prioritization, and OKR-focused execution across all PLG stakeholders.

Perks and Benefits

• A fully defined PLG operating model adopted across Adobe.
• A unified set of metrics, reporting frameworks, and dashboards in place.
• Clear, repeatable cross-functional workflows reducing integration friction across product, engineering, GTM, and customer-facing teams.
• Demonstrated acceleration in activation, engagement, or expansion driven by improved PLG alignment.
• Establishment of a trusted cross-company cadence (QBRs, VOC loops, GTM alignment) with all major stakeholders.