Creative Director (Brand) (m/f/d)

Requirements:

• B2B brand builder: You have 10+ years building and growing a B2B brand and understand how trust, differentiation, and clarity drive commercial outcomes.
• European market sensibility: You have strong intuition for European markets and culture, and you can build a consistent brand across countries while tailoring execution to local nuance and relevance.
• Design fluency and craft leadership: You have deep fluency in design and brand craft and a proven track record leading creative teams. You can set a clear creative point of view, run effective critique, and give specific, high-signal feedback that consistently uplevels quality across brand identity, campaigns, content, motion/video, and experiences.
• Strong product thinking: You understand how the product reflects and supports the brand and can provide actionable direction to feature-building teams on how to integrate brand standards in ways that elevate the product experience for customers.
• Strategic builder: You can craft a clear strategy for how to build a strong brand, set priorities and a roadmap, and establish and track brand health metrics to show progress.
• Operational and commercial acumen: You can run a high-performing creative function at scale—balancing quality and speed, managing budgets, and driving accountability across multiple agencies and vendors to deliver consistent results.
• Leadership and stakeholder management: You can lead diverse teams and influence senior stakeholders with confidence—pushing back when needed while keeping momentum and trust high.
• Language: You are fluent in English. (German is a plus)

What You'll Be Doing:

• Brand strategy and differentiation: Define and evolve Personio's brand strategy and positioning for Europe, clarifying what we stand for, what makes us distinct, and how we translate that into consistent expression across markets.
• Creative direction and craft leadership: Set the creative bar for Personio and raise it continuously. You’ll shape concepts, give crisp feedback, and ensure excellence across design, motion/video, and experiential.
• Design leadership: Lead our in-house creative studio as a high-performing service for marketing and adjacent teams, effectively balance quality, speed, and stakeholder needs.
• Brand identity and creative systems: Own and evolve our visual and verbal identity, guidelines, and creative system. Create strong guardrails and practical toolkits that enable teams to ship great work at speed.
• Integrated brand campaigns: Lead the development of brand campaigns and activations, translating strategy into work that drives awareness, preference, and trust, and supports marketing priorities.
• Brand experiences (events): Oversee the strategy and creative expression of key brand experiences (Tier One industry events and HUG, our annual conference) ensuring they feel unmistakably Personio.
• Team and vendor management: You will lead and develop a team as well as manage external vendor relationships to deliver on your brand objectives.

Perks and Benefits:

• Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity
• Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years
• Make an impact on the environment and society with 1 (fully paid) Impact Day
• Receive generous family leave, child support, mental health support, and sabbatical opportunities
• We enjoy gathering for meals, cultural initiatives, and events like local Summer Sessions and year-end celebrations. There's also healthy snacks, drinks, and a weekly catered lunch